NOW I'M GOING TO LIVE MY WAY! MYWAY is the first magazine in which a happy and fulfilled life is more important than the number of years in that life! This innovative magazine concept provides inspiration with emotional life stories, tips from experts, practical service, fashion and beauty topics that fill readers with warmth and emotion. And with every issue MYWAY shows that being stylish and having fun in life are nothing to do with age. MYWAY readers have already achieved a great deal and now want to enjoy life. This affluent target audience of female 40 plus active agers is in the midst of life and united by a strong 'we' feeling. They are composed and get a thrill out of discovering new and nice things for themselves. Further to its modern design and premium paper quality MYWAY also shines with a high standard of journalistic presentation. With this concept, every month MYWAY offers a contemporary mix of contents at eye level with women in their best years with a big desire to live their lives as they wish.

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